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The secrets of effective leadership

Martech

An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action. Effective marketing leaders also need to be masters of communication. Both the platoon leader and the marketing leader in this example are effective leaders.

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The email marketer’s guide to effective marketing automation

Martech

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. The design also must scale up for large orders.

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Top 10 Reasons Why Your Email Marketing Strategies Are Not Effective

SendX

Email marketing is an old technique of engaging and getting the new audience but it’s still effective. The basic work of an email marketer is to find the best audience for the brand for which email marketing is going to work. Some of the people, even the marketers think that the email marketing is dead but in reality it is not.

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Three Tips for Effectively Leading A Remote Marketing Team

Televerde

As the creative brain of a company, you might think that marketing teams would benefit the most from in-person collaboration. But more people are working remotely now than ever before, and marketing managers must adapt to new ways of leading their teams. In fact, 86% of workers say they feel more productive working remotely.

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8 companies that use social media marketing effectively

Martech

The brilliance behind Re: Make was that TikTok, despite being a platform for new-age content, had now briefly become a creative hub to reimagine the ’90s and 2000s nostalgia. Although this campaign uses a rather traditional story, it shows that it can still be effective, depending on the context of your product.

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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. Image Source: Fat Joe In order to provide users with high-quality, reliable content , Google highlights the importance of these four factors. Read more about our work with Nutanix here. Channel Selection.

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5 Ways to Ensure You’re Using Your Creatives Effectively

Navigate the Channel

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.