Martech

FEBRUARY 22, 2024

Protocols and documentation keep everything grounded. And it all works together seamlessly to drive organizational efficiency within a marketing team, as well as revenue. Notice how we often get our best ideas when we’re not sitting at our desks working. Each system that you own impacts another. As a friend?

Product 87

Product Intent Creativity Customer Surveys 87

Martech

APRIL 17, 2023

” “We need a lot of hacks, workarounds, and manual processes to make things work.” But to use your new tool effectively, with all the features you drooled over in your demo, you must know what to do first as you migrate to your new platform. Also, document everything in a manual. Which one applies to you?

RFP 98

RFP Paid Search Agency Advertising Agencies API 98

ClearVoice

OCTOBER 12, 2021

It might be tempting to work on all your writing or content marketing weaknesses simultaneously. As for which skill set to work on first, you’ll probably get the most benefit from focusing on the area you feel could use the most work. You’ll also want to regularly review those notes and process them into your current work.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Salesforce Marketing Cloud

NOVEMBER 15, 2023

When we prioritize keyboard accessibility, it enables more people to effectively use our products So, what does keyboard accessibility mean? For marketers, the Email Builder in Marketing Cloud is an essential tool for building creative assets and content, but it presents an accessibility problem.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. What’s Working in Content Marketing 2021. 44% of respondents cited content marketing as a channel they plan to increase budget for, with 47% saying this channel is most effective at driving revenue. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Contently

MAY 2, 2023

They may actually be creating more work for themselves by delegating. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. While these methods can be effective, they can also be limited in their scope and require significant effort to execute.

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Zoominfo

JULY 15, 2019

In order to get your brand off the ground, you need to make a splash. And with the right approach, brand activations can be remarkably effective — 98% of people feel more inclined to purchase a brand’s products after attending an activation ( source ). 4 Tips for Effective Brand Activation. You need to generate engagement.

Activities 246

Activities Brand Identity Branding Sample 246

Martech

SEPTEMBER 13, 2023

Employee time is better spent on work that provides more value. Also, consider these systems and tools as possible integration candidates: Design software and/or document creation tools Project management software And what about analytics? Each upload is a redundant task. Remember, storage space isn’t unlimited and it isn’t free.

Digital Asset Management 110

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 110

Martech

SEPTEMBER 28, 2022

Learning from failure is a good thing, but that won’t work if a mistake is swept under the rug. Cugelman had to approach marketers who made mistakes in order to document and study them. Nobody wants to admit they made a mistake, especially if they work in an office with a blame culture. You need a little bit of both.”

Campaigns 116

Campaigns Paid Search Agency Work Management Marketing Management 116

Zoominfo

OCTOBER 5, 2021

In order to get your brand off the ground, you need to make a splash. And with the right approach, brand activations can be remarkably effective — 98% of people feel more inclined to purchase a brand’s products after attending an activation ( source ). In fact, when brand activation goes wrong, it can have the complete opposite effect.

Activities 130

Activities Brand Identity Branding Sample 130

The Point

DECEMBER 11, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority. Click To Tweet.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

SmartBug Media

JANUARY 14, 2020

Managing creative projects well comes down to understanding the ever-present project management triangle: scope, schedule, and cost. Creative projects are not so simple. Here are a few things you need to do in order to effectively manage creative projects: 1. Create a work breakdown structure.

Creativity 80

Creativity Work Management Deliverability Budget Programs 80

Salesforce Marketing Cloud

DECEMBER 6, 2023

This art of creative problem-solving and science of usability are necessary in the age of AI. Writing effective ones will be a key part of the human-to-computer interaction. The order you enter the words in matters, because the words that appear first have more weighting. Today, the way we communicate with AI is through prompts.

Design 72

Design Trends Guidelines Class 72

ClearVoice

SEPTEMBER 14, 2021

Thinking about target word counts can help you better structure your content as you work. One helpful strategy is to start with a document to outline and collect notes from research on the topic, then create a separate document to transform that outline to prose-form. Do What Works for You. Formatting.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Hubspot

DECEMBER 18, 2020

As a result, you can expect your ebooks to look their best when made with InDesign, as you'll be able to create and incorporate original design elements right in your document. The interface of Slides is arguably more straightforward than InDesign's, meaning you can move and edit creative elements faster if you're new to both tools.

Marketing Budget 98

Marketing Budget Template Marketing Budget Creation Work Management 98

Heinz Marketing

OCTOBER 25, 2022

With the drive to scale being pre-eminent, we don’t often get the chance to take a breather and reformat our bureaucracies to be more efficient and effective. Do we often release new tactics, messaging, creative, or other such assets? They need to be optimized, and that takes feedback from the folks working within them.

Efficiency 112

Efficiency Elasticity Ad Building Planning 112

ClickZ

APRIL 8, 2021

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes. Fewer entities.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

ClearVoice

MARCH 31, 2023

But it lacks the creativity, experience, and wisdom that professional writers or designers have. What to avoid with generative AI Avoid using generative AI for: Blog-post creation and publishing: Generative AI is only as effective as the information it finds on the internet. New technology always disrupts the established order.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Adobe Experience Cloud Blog

MAY 24, 2018

You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign. Effective digital marketing campaigns deliver hyper-focused communications. To measure the effectiveness of campaigns, KPIs must be time-bound.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 60

Social Media Creativity Campaigns Effectiveness 60

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Create for one person, not for many.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Convince & Convert

OCTOBER 1, 2015

Merrie Beth works in the B2B side of things, however, preferring to think of her department as a ’boutique ad agency’ within a big company. Through creative internal marketing, team building, clear communication, and documentation of goals, Merrie Beth has helped her team at Cox Media gain a sterling reputation.

Paid Search Agency 163

Paid Search Agency Multi-Touch Attribution Demand Generation Agencies Advertising Agencies 163

Pam Didner

MAY 26, 2020

After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. Creative development for campaigns, event planning, and content creation such as blog posts, podcast episodes, and videos also requires time to brainstorm and plan.

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Optinmonster

APRIL 22, 2022

Abandoned cart emails are an effective marketing strategy to convert abandoning users into paying customers. In order for those emails to work, your customers have to open those emails in the first place. In a crowded inbox, you’ll stand out with creative abandoned cart subject lines. Your order is not complete.

Urgency Marketing 87

Urgency Marketing Cross-Selling Forecasting Sample 87

MLT Creative

OCTOBER 13, 2011

The Problem: Research suggests “facts vs. myths” documents do not deliver information effectively due to the way our brains process that information. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B 40

B2B Advertising Agencies Buzz Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 25, 2019

It’s no secret that working together in a team to achieve one common goal leads to a smoother and faster process. Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team. Have you ever found yourself in a creative slump?

Peer-to-peer 134

Peer-to-peer Product Ad Building Lead Ranking 134

Litmus

NOVEMBER 11, 2021

This stat is likely to skyrocket in the coming years, as more and more marketing organizations begin to see Agile ways of working as an effective method for reacting to changing environments and volatile circumstances like we’ve seen in the email world and beyond. Mindset shift. Teamwork and collaboration. Data-driven marketing.

Planning 75

Planning Work Management Marketing Management Paid Search Agency 75

KoMarketing Associates

AUGUST 23, 2018

Let’s be clear: Personalization works. It works for customers and for marketers, for Sales and for customer support, for customer success – and even for your CFO. To do that effectively, it requires at least some marketing automation, because sending out all those personalized messages would be impossible if we had to do it manually.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

Sprout Social

JUNE 7, 2022

In the days leading up to the IPO, you’ll be working under a microscope. That said, you can anticipate needing three to four months to get your social strategy in order. Use this timeline to effectively collaborate with your social media team in the months leading up to listing day: 3 months to listing day.

Marketing & Strategy 115

Marketing & Strategy Social Media Work Management Guidelines 115

Content Standard

MAY 28, 2021

They’re under pressure to make the right technology decisions, and these are long-term decisions in order to set up their success. ” Q: So it sounds a lot like consulting work, right? How has this demand for, essentially, consulting work shaped your approach to content? What should I be thinking of next?

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

Kaon

NOVEMBER 9, 2017

Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Fortunately for them, brand guidelines are one of the cheapest, easiest, most direct and effective ways to make sure that your marketing and sales teams are on the same page. Here’s what both teams can do: Marketers Should Be Clear and Consistent.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Sprout Social

AUGUST 12, 2020

Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful. Here’s how Nike does it, and how you can (just) do it too: Creative. Luckily, limitations often lead to the most creative solutions. So what’s their secret? Memorable.

Advertising Agencies 133

Advertising Agencies Youtube User-Generated Content Storytelling 133

Content Marketing Institute

NOVEMBER 1, 2017

Observation: Compared with 33% of the sophisticated/matures, only 10% of those in the young/first steps phase have a documented content marketing strategy (32% have a verbal strategy and 47% plan to have a strategy within 12 months; 11% have no plans to develop a strategy within 12 months). . Value creativity and craft in content output.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Martech

JANUARY 12, 2022

And in order to keep this guide usable when you are in quick need of a definition, we’ve kept it to the truly important terms. The glossary is divided into four sections: Methods and Frameworks; Roles; Artifacts (which is the agile term for “tools”); Meetings; and Managing Work. Enjoy the guide. Lean Marketing.

Planning 111

Planning Digital Asset Management Work Management Marketing Management 111

Martech

SEPTEMBER 8, 2021

Project managers should bring order to shifting tactical priorities, and product managers should ensure that products — whether acquired or developed by their colleagues — progress toward a defined, cohesive strategic vision. Data experts should focus on helping measure and assess campaign and technical performance. Data Analyst.

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63

The Marketing Blender

NOVEMBER 11, 2019

See Our Work. How automation can transform your B2B marketing effectiveness and results. Make your teams more efficient and effective. By replacing manual, repetitive tasks with automated workflows and rules, you free up your team’s time, energy, and thinking to focus on more meaningful and impactful work. Our Services.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98