Biznology

MAY 11, 2017

What I tell marketers who approach me with this issue is, you still need creativity to use data-driven practices. This can be a differentiator for you: using data to get results in a way that is also aesthetically compelling. The idea of leaving those decisions to data, let alone AI , strikes at the core of their identities.

Marketing AI 152

Marketing AI Budget Programs Work Management Advertising Agencies 152

Biznology

JANUARY 16, 2019

Time to get creative with how companies can leverage this technology more directly or, at least, not be so passive. Companies are recognizing that they can gain competitive advantage without building their own AI technology, because their proprietary data is all that is required for differentiation.

Marketing AI 99

Marketing AI Business Marketing Automation Services Amazon 99

Biznology

DECEMBER 11, 2019

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Finally, a domain name makes you authentic and creative. Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

APRIL 21, 2017

They followed the original creative concept to a T. But many of those entities the system extracts will be irrelevant to your audience because they don’t relate to how you differentiate your business against competitors. They did very little audience research beforehand. But the campaign was not data driven from its inception.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

APRIL 30, 2020

Talk about a differentiator! The unconscious mind can easily be brought to consciousness by growing self-awareness: The best self-awareness tools are mindfulness and meditation which help employees quiet their minds, reduce stress, and increase focus, creativity, and productivity, among other benefits. The obstacles.

Broadcasting 104

Broadcasting Business Fulfillment Intent 104

Biznology

JANUARY 7, 2016

That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. Then, the overlapping of emotional and rational desires for each suggests creative responses that enrich the experience.

Loyalty 80

Loyalty Paid Search Agency Ideal Customer Profiles Disintermediation 80

Biznology

APRIL 5, 2013

Want to differentiate yourself from your competitors? Innovations in these touch points will help differentiate you from your competitors and give your customers more reasons to buy from you. That’s not just innovative, it’s great business. Take a good look at how your customers interact with you and your competitors.

Differentiation 80

Differentiation Google Rules Network Marketing 80

Biznology

JANUARY 29, 2016

It also provides the marketer with more creative latitude to tap into the buyer imagination. Here the real differentiators are buried in an “About Us” text page. Now, you might have thought we already answered this question, but this is where early funnel engagement and awareness becomes a powerful differentiator.

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

DECEMBER 25, 2012

My degree is in English and Creative Writing and not in communications, public relations, public affairs, history, politics, languages, or computer science; however, I am a curious man at heart and am fascinated by the world in which I live. In many ways, blogging made me. No, it isn’t.

Barriers 80

Barriers Public Relations Paid Search Agency Creativity 80

Biznology

APRIL 20, 2015

While creative execution and campaigns still matter, crafting the right content to the right targets and knowing where to place things has become equally as important. Understanding this shift is critical, as knowledge is a competitive differentiator. Apparently, we all are!

Business 80

Business Internet Marketing Purchase Analytics 80

Biznology

APRIL 28, 2016

Writers and content strategists found it useful (though they hated that their creativity could be tempered by math), but executives got lost in the data and never really made it to the point: the web represents a whole new way of engaging with audiences and companies will either adapt to the new model or perish.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

Biznology

NOVEMBER 18, 2013

Then Vodafone uses weightage to differentiate the various factors depending on the campaign’s goals. Applying this scientific approach to advertising should not detract from the creative process. The creative model will stay the same. It is the implementation that will change to better validate the creative idea.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

FEBRUARY 1, 2011

Recent findings in Neuroscience and Complexity theory indicate that went you engage people , innovation, collaboration, and creativity are sparked. In that way people can differentiate between chatter and the facts. In the beginning people thought the only reason to engage people was to reduce resistance.

Work Management 80

Work Management Social Media Thought Leadership Privacy 80

Biznology

MAY 6, 2014

At the beginning of each of these creative innovation, there was a heyday of hobbyism, during which ambitious and creative innovators were able to use their wits, a little money, and loads of sweat equity to become the earliest of adopters, well before commercial interests even knew there were commercial opportunities available.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

SEPTEMBER 4, 2020

The Articles section in this series on belonging will focus on three areas: 1) This week we’re focusing on the key attributes and components of culture and why culture is a vital differentiating factor to both attract and retain talented folks and successfully grow your business. ” ‘How much is my silence worth?’

Consulting 177

Consulting Lock-In Work Management Differentiation 177

Biznology

MARCH 21, 2017

I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. What do you think? Thanks for reading!

Social Media 138

Social Media Adsense Paid Search Agency Ads 138

Biznology

JANUARY 16, 2019

Creating and delivering quality and flawless content that appeals to readers and making sure that your content works as a competitive differentiator for the business is not a cakewalk. Indulge in some creative strategizing, ideation, and creation. Let the tools work for you and let their magic begin. Like this post?

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123

Biznology

JUNE 4, 2014

The digital content creation process is not over once the creative is published or shared. It’s up to you to maintain freshness and differentiation. Planning must also include a publishing strategy that may involve paid media as a necessary boost in reach. Monitor results and measure success. Make a plan, but keep space to improvise.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80

Biznology

APRIL 9, 2013

.” And if you’re not willing to publically buzz the tower — to really set the windows rattling and maybe put some coffee down the captain’s shirtfront — you’ll never be able to differentiate yourself from all the other people who are hitting all the same points with the same tone.

Social Media 80

Social Media Viral Marketing Media Youtube 80

Biznology

AUGUST 24, 2017

Companies are beginning to realize that an authentic, relevant, and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty. But today consumers want to know what brands stand for on such issues.

Brand Identity 197

Brand Identity Branding Lead Scoring Lead Ranking 197

Biznology

MARCH 12, 2013

It’s generally a thing of ephemeral beauty — every single agency doing in one week the best creative and inspired work of their entire life, for anyone! And then it’s over — until next year! ” Maybe, if your agency is the modeling sort, but otherwise, so is everyone else.

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80