Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. We need a revolution, an injection of genuine creativity.

Work Management 100

Work Management Marketing Management Product Differentiation 100

BenchmarkONE

AUGUST 12, 2021

This kind of coffee shop-style strategy is an amazing way to retain customers—where else is someone going to memorize all that information about you? Customer experience is so important that 60% of American customers say they’ll switch companies after two to three instances of poor service. Take Critique Seriously .

Creativity 90

Creativity Webinar Metrics Marketing & Strategy Marketing Automation Services 90

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Contently

MARCH 25, 2021

88 Acres” is the platonic ideal of a product story. A Microsoft employee wrote about other people at Microsoft using the company’s products, and it didn’t come across as self-promotional. Salesforce has dozens of webinars about how it uses its own products. The post Don’t Publish a Press Release.

Press 188

Press Product Case Study Case Studies 188

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Tomorrow People

JUNE 7, 2021

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company. We’re always happy to add value in areas where we are strong.”.

Paid Search Agency 177

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 177

SmartBug Media

JANUARY 25, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. This isn't just an update; it's a productivity booster. Bringing it back home to us at SmartBug.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. What they do.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? The technology excels in some areas but falls short in others, particularly when it comes to accuracy and creativity. What about creative thinking? Another study in Nature investigated the creative abilities of humans and AI chatbots.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. It was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with. This feature is currently free to all new Constant Contact customers for a limited time.

Paid Search Agency 94

Paid Search Agency Ads Google Product 94

BenchmarkONE

OCTOBER 29, 2020

In addition to automating routine tasks, there are virtually limitless ways you can leverage your CRM for customization and nurturing. Let’s dive into the various ways you can be using your CRM to bring more value to your customers and increase their satisfaction with your company. . Personalized Offers.

Customer Satisfaction 81

Customer Satisfaction CRM Creativity Budget Programs 81

BenchmarkONE

DECEMBER 4, 2019

There’s nothing better than winning over a new customer. Convincing someone to give your service or product a try, knowing it truly is going to benefit them and help them meet their marketing goals is exhilarating, and it can leave you feeling accomplished and satisfied. Onboarding. Should you let them? Not necessarily.

Creativity 66

Creativity Marketing & Strategy Paid Search Agency Education 66

The Customer

MAY 8, 2020

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. … Dell Technologies advisors are now all working from home but still supporting small business, and that productivity has not decreased at all.”. Diving into Dell Technologies Site.

Creativity 80

Creativity Ideal Customer Profiles Branding Brand Identity 80

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Why we care.

Marketing AI 92

Marketing AI Ideal Customer Profiles Features Product 92

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Vision Edge Marketing

MARCH 15, 2022

Like many of our customers, you’re probably experiencing some degree of change. Innovation is a creative process. In fact, creativity is the source of innovation. Rollo May, author of The Courage to Create , defines creativity as “the process of bringing something new into being.” Products you create .

Work Management 182

Work Management Marketing Management Creativity PR 182

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. It's also a significant time for our Support team.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here’s everything you need to know to bring a successful B2B product launch to fruition. Create a Product Launch Timeline Before launching a new product, it is critical to create a timeline.

Product 62

Product B2B Buyer Personas Click Rate 62

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Lyro is designed to provide hyper-personalized customer support like a human agent would, but without hiring costs. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. Get MarTech!

Paid Search Agency 87

Paid Search Agency Product Urgency Marketing Enterprise Management 87

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

BenchmarkONE

DECEMBER 8, 2021

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . 8 Ways Marketing Automation will Boost Your Productivity. Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Marketing Automation Services 89

Marketing Automation Services Work Management Marketing Management Product 89

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Navigate the Channel

AUGUST 16, 2023

” In this blog post, we’ll explore why outdoor living spaces are poised to become the next big thing in building products marketing and how you can leverage this trend to create compelling marketing strategies. RELATED: The Customer Journey: The Future of B2B Marketing?

Trends 65

Trends Ad Building Product Planning 65

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product?

Product 66

Product Tips Work Management Digital Marketing Funnels 66

B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. Despite your ability to handle competition and lead your space, productization still needs to be considered. By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business.

Work Management 52

Work Management Marketing Management Product Service 52

ClickZ

OCTOBER 8, 2019

Shutterstock Custom, one of the photo archive’s services, is out with Smart Brief , which the company says helps improve the creation of creative briefs. The idea is to speed up the creation and quality of creative briefs, which previously the platform had been provided through static online forms that served as templates.

Creativity 51

Creativity Tools Guidelines Template 51

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Quick Takeaways.

Product 206

Product Paid Search Agency Planning Storytelling 206

Martech

JULY 30, 2021

Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use third-party data in a privacy-compliant way. That said, Amazon was just hit with a record-high data privacy fine by the EU.).

Marketing AI 108

Marketing AI Ad Exchange Product Privacy 108

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Initially, brands faced panic buying and rapidly scaling demand for items that left shelves bare and customers scrambling. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Outbound Engine

AUGUST 1, 2020

Test out these time management tips and “work” your way to a more productive week. Make a Schedule Based on Your Personal Productivity Fluctuations. Your productivity and energy levels may swing like a pendulum throughout the day. Find Creative Ways to Limit Distractions. Bonus Tip: We can automate your marketing!

Small Business Marketing 113

Small Business Marketing Work Management Marketing Management Product 113