Webbiquity

JANUARY 16, 2024

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

JANUARY 25, 2024

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. However, perfection doesn’t leave much room for creativity and innovation.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Marketing Insider Group

APRIL 5, 2023

Authenticity also means that the brand is connected to its customers and community in an honest and meaningful way. Marketers can become dependent on these models, thus less likely to express their own originality and creativity. Used judiciously, they’ll enable you to focus on more creative tasks.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. It’s customized just for you. Well, according to OpenAI’s CustomGPT, now you can. So, why should you care?

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Trade Press Services Newsletter

FEBRUARY 1, 2024

How does your business make your customers’ lives easier? If you’ve been staring at a blank screen lately, it’s time to get your creative juices flowing again. Sometimes, a little collaboration is all it takes to spark creativity and reinvigorate your marketing imagination. What is your unique value proposition ?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. These days, they’re adding more AI features to help retrieve detailed insights more easily. Many major marketing tools already use AI models and machine learning to work behind the scenes.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Since then, we’ve invested in helping our customers with quality.” Most notably, her customer was able to close a $24,000 deal in just six days using lead generation on Meta properties.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

ClickDimensions

FEBRUARY 13, 2024

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. ClickDimensions is coming into a new stage of innovation and creativity which is really exciting for our customers, partners and colleagues.

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Embracing a theme can help bring your booth presence, transforming it into a destination within the trade show.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Bannersnack

FEBRUARY 29, 2024

Since a significant portion of your potential customers will land on your profile, you want to make sure that your Instagram feed looks appealing and engaging. In this article, you’ll discover a variety of creative Instagram feed ideas that will make your profile stand out and attract more followers.

Creativity 98

Creativity Ideal Customer Profiles Profiling Personalization 98

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. This involves exclusive events allowing customers to interact with the product, coupled with elements like entertaining videos or unconventional launch venues. Blend education with entertainment, creating an experience.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Televerde

APRIL 24, 2024

However, the human touch — our capacity for empathy, creativity and understanding — breathes life into our campaigns, making them resonate on a deeper level. It’s about leveraging AI to enhance our understanding and reach while ensuring our strategies are infused with the authenticity and creativity only humans can provide.

Demand 52

Demand Top of Funnel Demand Generation Buyer's Journey 52

Contently

JULY 21, 2021

They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.” The idea is to teach us about the ideal customer. ” Is that a weird freaking quote? Or even both?

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Distribution 111

Martech

FEBRUARY 19, 2024

I work with CMOs, helping them build best-in-class marketing teams, among other things. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. They brainstorm innovative campaigns from varied perspectives.

First-Mover Advantage 111

First-Mover Advantage Terms and Conditions Work Management Loyalty 111

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Martech

OCTOBER 19, 2023

Why isn’t it helping? AiBUY’s Multicart and Floating Cart help content creators and brands monetize content. These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content.

Marketing AI 109

Marketing AI Paid Search Agency Aggregators Forecasting 109

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Join Enterprise Lite to work with all of these analysts and influencers! Mazlan Abbas IoT, GovTech, Smart Cities DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

FEBRUARY 15, 2024

” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. 25% are gearing up to jump on board.

Marketing AI 95

Marketing AI Enterprise Management CPC Cost Per Click 95

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. Quick wins will help mitigate risks right away while setting a tone that’s supportive of innovation. It’s not as simple as “do this, don’t do that.”

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Go Beyond SEO

MARCH 9, 2023

The user experience will become more personalized, and user data more private, so marketing will need to develop more creative strategies to find leads. You will need more creative ways to gather user data. What you can do now: use multiple metrics to gather user data and become familiar with any helpful AI that comes out.

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood?

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Martech

FEBRUARY 2, 2024

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. If you want to access the full set of customized personas or the image generator , those are all available as well.

Marketing AI 99

Marketing AI Marketing Management Marketing Automation Services Planning 99

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. What is Demand Gen? Why we care.

Cost per Acquisition 109

Cost per Acquisition Demand Ads Google 109

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. But how do you influence your customers’ behaviors? Why is this important?

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. Consequently, brands should review and adjust their creative to highlight cost savings, discounts and promotions that resonate with price-sensitive consumers.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Adobe Experience Cloud Blog

FEBRUARY 15, 2018

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. Help Me Help You.

Thought Leadership 265

Thought Leadership Marketo Creativity Paid Search Agency 265

Salesforce Marketing Cloud

AUGUST 30, 2023

He said it helps him generate templates or starting points for essays. Would it make me faster or more creative, and how? We help our most strategic customers tackle their biggest challenges. So, the first 48 hours are crucial to understanding our customer’s business, their strategic context, and competition.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Salesforce Marketing Cloud

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? It helps you showcase your unique perspective.”

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Dig deeper: Manifesto for the makers of the metaverse Converting customers. Why we care. While gamers are a ubiquitous multitude, they are not a demographic monolith. Image: IAB. Guidelines.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Content Standard

DECEMBER 14, 2023

He goes on to describe the role of “content business partners” throughout the organization who are focused on working directly with Customer Success and Sales departments, aligned by geos and industries. The goal is to enable meaningful customization with minimal effort.

Top of Funnel 90

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 90

SocialPilot

JANUARY 31, 2024

It helps you to evaluate your steps and learn from others’ mistakes. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. It will help you protect your strategy from possible down-slides and take note of beneficial tips. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Salesforce Marketing Cloud

AUGUST 24, 2023

This fast-growing technology, which focuses on creating new content based on existing data, is top of mind for many across sales, customer service, marketing, commerce, and beyond. Sign up now Key takeaways: Generative AI will improve efficiency, enhance customer personalization, and foster innovation.

Generation 98

Generation Marketing Management Business Paid Search Agency 98

Leading Results Rambings

SEPTEMBER 18, 2023

Driving relevant and quality traffic to your site is vital for increasing your online visibility and potential customer base. Luna Creative Marketing employs various digital channels and SEO techniques to bring the right audience to your doorstep. A well-optimized website is pointless if it doesn't attract visitors.

Traffic 105

Traffic Marketing Websites Paid Search Agency Advertising Agencies 105