creative 
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.
The Point
DECEMBER 15, 2020
A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?
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Martech
JUNE 15, 2023
Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. “I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued.
Customer Experience Matrix
JUNE 22, 2011
Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. Oracle isn’t very creative with product names.) Otherwise, Adobe expects even digital content such as emails to be delivered by third party products.
Oktopost
JULY 20, 2023
The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.
Hinge Marketing
MARCH 1, 2016
The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.
Convince & Convert
AUGUST 2, 2012
Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Jay : Let’s thank our sponsors, Eric’s company Argyle Social.
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