B2B Marketing Traction

MARCH 25, 2013

In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today. Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

MAY 29, 2013

For too long marketing has been treated solely as a creative, brainstorming function. Creativity and brainstorming is often a free-flowing and seat-of-the pants process. Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results.

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 16, 2014

Agencies and creative directors want to “win” and have their favorite design used in their client’s marketing. Creative/Flexible. This need to be persuasive requires that CMOs speak in business, not creative, terms. Strong Leader. Marketing folks are a curious lot. CMOs must be open to ideas and new tactics.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

JUNE 6, 2013

Improve it with scientific data, not creative guesswork! Updating will no longer be a costly creative endeavor that is left to chance! Do you think your website is boring, static, ineffective? When it comes to your website update, how do you know that the changes you make are worth the cost of the update? Contact New Incite today.

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

AUGUST 19, 2013

Then I go to advanced search and select “photos only” and – critical for getting to non-restricted use images – I select only Creative Commons images that I can use (see an image of this below). The details about that Creative Commons license are displayed for review.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

JUNE 21, 2012

An outsider’s marketing perspective – research shows that the outsider viewpoint is often more creative than insiders. Read my blog post, How to Get More Creative with Your Marketing for more detail.). For examples, read the outsource marketing cost-analysis article I wrote on my website. ).

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

MAY 2, 2014

CMOs have been visible, recognized for creativity and change. CMOs are external-facing executives who were traditionally expected to be creative. I believe that the first step in bridging the gap between CMOs and CIOs is for each to understand the other. Let’s start with the CMO.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

DECEMBER 16, 2011

Now with websites and measurable marketing activity through online content downloads and sharing, B2B marketers can to move away from an intuitive, creative approach to marketing and base their campaigns and plans on facts. Basing marketing plans and campaigns on intuition isn’t enough anymore. Don’t go with gut feel. ”

B2B Marketing 100

B2B Marketing Planning B2B Analysis 100

B2B Marketing Traction

NOVEMBER 8, 2012

Creative Brief Development – A secret Pinterest board can be part of a creative brief for an ad campaign, a new design for a website or print piece. Or, use several secret Pinterest boards to show several design concepts.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 12, 2013

Marketing has long been considered a creative task, as opposed to a mission-critical operation in businesses. As a result, there is too much focus on creativity and too little focus on the operational aspects of marketing. I’m surprised by the number of organizations that do not run marketing meetings well, if at all.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

OCTOBER 31, 2014

No, but I know how to find them through research and creative brainstorming. ” — p. 40, Malcolm Gladwell, Outliers. Do I have answers? Do I have all the answers? If you want fresh, new marketing ideas for your old or new business, contact New Incite today.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

AUGUST 28, 2015

I have no idea ( “Wow, we are so creative?” I am against big brands (and little brands) taking advantage of a day of the year designated by the United Nations to foster peace! What was Burger King thinking?

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

NOVEMBER 18, 2015

On Instagram, there is an expectation that your photos are artful, your narrative and hashtags creative, and that you are engaging. And, look at our very own New Incite board of creative ad campaigns and other marketing and my personal interest topics.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JULY 9, 2014

Eloqua gives a nod to public accounting and consulting firm Crowe Horwath (see their LinkedIn Company Page ), and eConsultancy editor David Moth writes about Adobe’s Creative Cloud campaign , Cisco’s extensive content marketing , American Express’ Open Forum for small business, and a very quirky (and interactive) campaign by Tippex (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

SEPTEMBER 30, 2013

Creative headlines grab the visitor more quickly than big blocks of text. One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

APRIL 26, 2013

The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

FEBRUARY 17, 2015

This is a cross between a software specification and a creative brief and is designed to keep everyone on the same page. Note that writing for the web is very different from creative copy writing for ads and other materials. Write a web site update plan. Write the content. Approve the website content.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

JULY 9, 2013

It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website. It’s not about sheer content volume, it’s about content quality. Search Engine Optimization b2b content marketing SEO'

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

JANUARY 6, 2014

This effort is design to increase creativity, reduce stress, and create social and emotional empathy. .” #55 Live broadcasts , in which brands do live filming. An example is Lexus doing improv-based commercials during the Jimmy Fallon show. #61 61 Mindfulness in classrooms.

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

APRIL 19, 2013

This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

DECEMBER 30, 2013

It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Photo on Flickr by AlexJohnson, Some rights reserved. But, you say, businesses don’t have fan bases!

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MAY 10, 2013

Whatever your story is, find a creative way to tell it online. Is it about how your company’s founders left their industry to do things differently? Is it because your leadership believes in its people? In innovation? Maybe you’ll get millions of views like McDonald’s Canada. Marketing Soapbox advertising b2b marketing'

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

JUNE 6, 2014

John Rampton mentioned that John McTigue of Kuno Creative likes to create an outline before he writes a post to make sure that his content doesn’t stray from his main point. Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 1, 2013

New creative concept! Short of therapy, what you need to do is set up processes that allow others to get marketing tasks done and then participate in the approval stages with this manager to show them how it can be streamlined and limited. Bright Shiny Object Marketer. Facebook ads! New positioning!

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

APRIL 30, 2014

Marketing must be more than the creative silo of years past – it has to integrate throughout the organization, requiring new skills in collaboration, persuasion and negotiation from CMOs. Success in marketing today requires a full paradigm shift as well as organizational and behavioral changes.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JANUARY 19, 2012

Here are nine basic features you need in your blog (plus three options): A blog name (the more creative, the better!). This post is designed as a checklist for those of you getting started. 9 Basic Blog Features. The author’s photo (smiling of course).

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

AUGUST 9, 2013

In the past, mad men, creatives and agencies based their success on awards, catchy headlines, intuition, appearances. Rather, Beane found through statistical analysis that on-base percentage and slugging percentage are better indicators of success, and went on to recruit lower-paid, lesser-known players accordingly.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

JUNE 22, 2011

Mike and Nik presented some very creative promo ideas – here is a list of highlights: The first 25 people to visit a booth get something free. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. Post-show blogging and YouTube videos were most effective.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

APRIL 1, 2015

One of the things that happens in all marketing and especially in email marketing, is that often the marketer is too close to the message and creative. If they had explained what they actually do and had given me a compelling call to action, I might have clicked through to their website.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 17, 2013

I recommend that B2B marketers continue to focus on Google as they optimize their sites and content, continue email marketing but (please) try to keep it fresh, creative and spam-free.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

AUGUST 2, 2013

Check out 3 ‘boring’ product brands with compelling content , by Wendy Parish at Marketing Dive, that mentions Progressive Insurance’s “Flo” campaign, Sharpie’s creative “Grab a Sharpie & Start Something” drawing campaign on Instagram and Dollar Shave Club’s edgy messaging to consumers.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

JULY 6, 2010

Creative Commons license, Attribution 2.0 Do you know your buyers’ needs and wants – their buyer persona? Have you populated your stories online to attract the right buyers? Please comment below. Photo by ??[Sakura Sakura Mutsuki] on Flickr. Generic.

B2B Marketing 100

B2B Marketing B2B Buyer Personas Buy 100

B2B Marketing Traction

JANUARY 13, 2016

See my blog post, 30 Creative Ideas for Your Video Marketing, here. ). They put my client with their planned, on-going work at the top of their priority list and scheduled their jobs ahead of onesy-twosy jobs from other clients. Need video content ideas?

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

JANUARY 19, 2015

He’s smart and creative, and I enjoy reading his news. I sent an email complimenting my colleague, Management Consultant Terry Schmidt , on his recent eNewsletter. I know Terry from my work on the board of the Association for Strategic Planning.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

JUNE 10, 2010

Creative Commons 2.0 Are they advising me to spend money that isn’t necessary? Have they done this kind of marketing work before? Does your marketing service provider have a code of ethics? Please comment below. Photo by aunniepete on Flickr. License.

Ethics 100

Ethics Consulting Cost per Acquisition CPA 100

B2B Marketing Traction

NOVEMBER 20, 2009

Here are the values I was able to articulate for New Incite, using The Lefko Group’s eBook: As a CMO for Hire for business owners, I provide creativity , clarity and perspective to drive better marketing decisions.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

OCTOBER 30, 2010

Also, note that you are limited as to the number of characters, so you may have to get a little creative with your link naming. Note that you can link to three different sites or three different pages on the same site or any combination of the two. ” Return to your profile and make sure the changes show up.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100