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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. And on Spotify.

CPO 147
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A guide for finding product-market fit

Lenny's Newsletter

It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. We had teenagers but not adults.

CPO 145
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Is paid social advertising still worth it in 2023?

Metadata

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.

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Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. For years, Facebook has denied that it’s a media company.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. .” Art by Natalie Harney. That’s insane.

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The Ultimate Guide to TV Ads

Hubspot

Don’t forget to upload your TV ad to YouTube and Vimeo to give your viewers a chance to rewatch and share it on social. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Consider giving your commercial a specific title and hashtag to make it easier for your audience to talk about it.