Lenny's Newsletter

SEPTEMBER 5, 2023

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. But it worked.” ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Metadata

SEPTEMBER 28, 2023

I began working for Armorblox in 2019, and my job was to drive pipeline. If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” I work for them now, so you can also probably guess how those six months went. Your CPL or CPO after a few campaigns are just your benchmarks. It was dead to me.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Martech

DECEMBER 9, 2021

He brings an impressive resume of product roles in marketing technology having worked with Sprout Social, Bizible, Marketo and Adobe, and most recently with Google where was Director of Product. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. What we’re reading.

CPO 100

CPO DemandBase CMO Sales Qualified Leads 100

Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. We were working in AI way before this ChatGPT phenomenon, but it has accelerated everything. Interview edited for length and clarity.)

Marketing AI 77

Marketing AI CPO Verticals Terms and Conditions 77

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Dig deeper: How to overcome marketing budget cuts and hiring freezes Focus on value and affordability Messaging that works during times of prosperity isn’t likely to resonate when times are tough.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Marketing Insider Group

AUGUST 5, 2020

Although it is certainly true that automation will put people out of work in some industries and traditional roles, it is creating new job roles in the technology as well as business realms. The demand for data scientists and marketing automation experts is also on the rise, with salaries of specialists averaging at around $50,000 a year.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Drew Neisser

JUNE 10, 2022

Put any two B2B metrics dashboards side by side, you’ll soon find that there is no one-size-fits all way to prove marketing’s value—but there is a lot to learn by observing what’s working for others. Tune in to learn all kinds of amazing takes on the world of measurement, including: Why a CMO should be a CPO (Chief Pipeline Officer), too.

CPO 52

CPO B2B Marketing Lead Ranking Lead Scoring 52

Buffer

JANUARY 6, 2021

Maria brings with her a breadth of experience working in SaaS and working with small businesses. Several of my peers revealed that they’d had a long ‘crush on Buffer’ once they learned that I joined you as your CPO. Buffer’s mission is to provide essential tools to help small businesses get off the ground and grow.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Metadata

DECEMBER 5, 2023

Once you push your experiments to the channels, Metadata’s optimizer figures out which experiments are working, stops the ones that aren’t via auto-pause, and shifts any remaining spend to what’s moving the needle. Roll up your sleeves It’s almost time to launch some experiments, but there’s a bit of dirty work to do first.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Metadata

OCTOBER 6, 2021

What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Champion Communications

MAY 3, 2023

Reflecting on the ‘what went wells’ and the ‘what we could do better’ saw our clients discussing all things hybrid work structures and the future of work as well as modernising technology training methods. Prior to his role as CEO, Akash has held executive roles at GreyOrange, including CTO and CPO.

Work Management 62

Work Management CPO Multi-Channel Vendors 62

SmartBug Media

DECEMBER 5, 2022

And beyond the hard skills are the interpersonal, leadership skills that take time and self-awareness to develop which will come with the experiences you open yourself up to both in your daily work and your personal relationships. Chief people officer (CPO). Chief operating officer (COO). Chief financial officer (CFO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Webbiquity

JUNE 8, 2020

Various criteria come into play while screening resumes: not just work experience and education but also certifications, keywords, even the use of specific verbs. For example, a candidate who previously worked for a direct competitor would be preferred over one with only marginally relevant industry experience.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Martech Advisor

JANUARY 28, 2020

All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.”

Privacy 99

Privacy Loyalty Work Management CPO 99

Buffer

APRIL 26, 2021

He’s lead Product excellently, introduced new processes and alignment, and put things in a fantastic place for Maria , our CPO , to come and take us to a new level.

Design 52

Design CPO Word of Mouth Impressions 52

Metadata

OCTOBER 6, 2021

What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers. A good CPO is different for every company and should be based on your unit economics. What works best.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ClickZ

OCTOBER 9, 2019

The tools give marketers more control over producing digital assets like banners, social media ads, and other marketing assets and work in tandem to ensure that all content stays consistently on brand. The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Seismic

DECEMBER 20, 2021

In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. One of the best places to work. We’re deeply honored to be recognized as a great place to work by Forbes , Inc. AI-guided selling is the future.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Engagio

MAY 23, 2023

What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision. .”- Matt Norris, Sales Operations Specialist Find out how our customer at Navisite were able to use Demandbase enriched data and Sales Intelligence to feed an entire funnel.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Seismic

OCTOBER 24, 2023

By combining the power of large language models with the power of Seismic, Aura Copilot will fundamentally change how sellers and enablers will work going forward. From simple descriptions to smart tagging, it automates manual tasks for consistent and streamline work.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Seismic

OCTOBER 25, 2022

In our Fall ‘22 Release, we’re announcing several industry-first products and features designed to empower enablement and go-to-market teams to think and work more strategically, while optimizing their processes, in order to drive smart growth. But for teams that are equipped to adapt, this moment is full of opportunity.

Planning 52

Planning CPO Content Training 52

Martech Advisor

FEBRUARY 14, 2020

Takeaway : Giving customers freebies in exchange for something to look forward to can work like a charm, if you find something that users can relate to and that would bring them joy. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. . 😈 [link] pic.twitter.com/igUaURqOHq.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Choozle

MARCH 27, 2019

The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. P.S. We weren’t sure how a 350+ megabyte Keynote file would synchronize on iCloud, but it worked beautifully. However, with that comes new challenges at scale. What is Hack Day?

CPO 49

CPO Validation Bandwidth Design 49

Marketing Graham

JUNE 1, 2022

They have built an app that optimises hybrid working. It makes it easier for firms to manage staff who sometimes work remotely and sometimes in the office. We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. We didn’t. Interested?

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Another interesting topic Singer discussed was gig-economy employees who are third-party contractors that work for firms on-demand if and when the firm needs their services.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Tomorrow People

FEBRUARY 2, 2018

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. None of this works if the humans that touch these campaigns every day aren’t on board with changes to their existing workflows. Duration and platform specific insights.

Trends 53

Trends Video Marketing CPO Allocation 53

Sana Commerce

JULY 7, 2022

Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. Even in a more traditional working organization, Ronnie has inspired his own IT department and commercial teams to start thinking about IT as more than just ticket solvers.

Work Management 52

Work Management Marketing Management Process Automation 52

Tomorrow People

FEBRUARY 2, 2018

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

RebelMouse

APRIL 18, 2019

We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We're fast, stable, and intuitive, and we work on mobile, too. This is why we work hard to deliver the gorgeous product of your dreams to your readers and community.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We're fast, stable, and intuitive, and we work on mobile, too. This is why we work hard to deliver the gorgeous product of your dreams to your readers and community.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience. Philosophically, our dashboard is built using Material Design principles, and is built to work seamlessly on mobile and desktop.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience. Philosophically, our dashboard is built using Material Design principles, and is built to work seamlessly on mobile and desktop.

CMS Development 40

CMS Development Product CPO Buzz 40

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. Take this time to look at what worked and what did not work. It belongs to the head of sales. Celebrate last year’s successes, but move on to creating future success.

CPO 34

CPO Best Practices Lock-In CMO 34

LEADership

NOVEMBER 5, 2013

How does this process work? The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Go ahead and embed a few high value SlideShare presentations into your LinkedIn profile too—it works!

Social Media 40

Social Media Optimization CPO Media 40

Adobe Experience Cloud Blog

JANUARY 8, 2013

What partners should we work with? Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO). Is this the most fitting speaker? Is the topic compelling?

ROI 48

ROI CPO Allocation Event Marketing 48

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Everyone, including Sales, Marketing Ops, and Customer Success, must work together to keep campaigns flowing. Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52