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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js Art by Natalie Harney.

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A guide for finding product-market fit

Lenny's Newsletter

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer). It allows small businesses and startups to offer customers a better UX with personalized experiences and automated communication for lead nurturing.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Most B2B startup ideas did not come from the founder feeling the pain at their last gig (though many did). Every prosumer product (e.g. Art by Natalie Harney.

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How to validate your B2B startup idea

Lenny's Newsletter

Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space. Art by Natalie Harney. Forty percent (nearly half!)

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

In a previous article, Liam touched on how early-stage startups can (and should) create brand awareness. Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads. We couldn’t agree more, Liam. Want to learn more about Metadata?