Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

DECEMBER 9, 2021

In an ideal world, there would be some degree of insight into engagement with relevant topics outside the brand’s own ecosystem — on social media, for example. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. Brewster Stanislaw joins Demandbase as Chief Product Officer. What we’re reading.

CPO 100

CPO DemandBase CMO Sales Qualified Leads 100

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Marketing Insider Group

AUGUST 5, 2020

Consumers want instant assistance from businesses and they are becoming unwilling to wait on the phone or for a response via email or even a social media DM. Smaller companies cannot afford to pay for round-the-clock customer service; even larger corporations find it hard to respond to every request in a timely manner.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Metadata

DECEMBER 5, 2023

Want to test image ads on social? Long story short, Metadata chases what matters—pipeline and revenue—a goal that the native ad channels just can’t achieve. If you ask me what I like most about experimenting in Metadata, I’d put scale at—or near—the top of my list. How about a dozen audiences on LinkedIn?

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

SmartBug Media

DECEMBER 5, 2022

Chief people officer (CPO). With social media networking, it’s easier than ever to promote yourself and establish meaningful, motivating relationships. At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief operating officer (COO). Chief financial officer (CFO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Martech

FEBRUARY 17, 2022

They google an actor or athlete that they see, or they’re checking what’s trending on social while keeping one eye on the bigger screen. That’s because audiences watching TV in groups for big events like the recent Super Bowl are sitting there with phones in hand, ready to take action. Call to action and performance tracking. “QR

Advertising Channels 99

Advertising Channels Campaigns CPO CTR 99

Webbiquity

JUNE 8, 2020

It can even analyze their public social media profiles to enrich their applications (which may sound a bit Orwellian, but can potentially help prevent a bad hire). It will inspect your existing resume database and learn about the candidates who became successful employees and those who didn’t, based on their job performance and tenure.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

ClickZ

OCTOBER 9, 2019

The tools give marketers more control over producing digital assets like banners, social media ads, and other marketing assets and work in tandem to ensure that all content stays consistently on brand. The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Seismic

DECEMBER 20, 2021

There were products, interviews, and award recognition, Social selling, AI, and a new acquisition. In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. With cheer, season’s greetings!

CPO 52

CPO Thought Leadership Sales Cycle Training 52

LEADership

NOVEMBER 5, 2013

When it comes to social media, however, optimization and results need to be viewed in a broader perspective. Social media is first and foremost about relationships. What steps can you take to optimize social media channels for your B2B company? Get Your Gemba—Create Value For Your Customer On Social Media Channels.

Social Media 40

Social Media Optimization CPO Media 40

Seismic

OCTOBER 24, 2023

In the last 12 months, Seismic customers have: Interacted with more than 49,000 pieces of content per hour throughout the Seismic Enablement Cloud Completed 19,000 lessons per hour through Seismic Learning Shared more than 500 social posts per hour through Seismic LiveSocial We’ve been just as busy.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

RebelMouse

APRIL 18, 2019

We also make curation of social content simple. Proprietary Social Tools That Teach Your Team. RebelMouse has a deep understanding of how organic social traffic is built. The short story: big, on-topic social accounts sharing your content is vital. Learn More: A Modern Social Strategy.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

We also make curation of social content simple. Proprietary Social Tools That Teach Your Team. RebelMouse has a deep understanding of how organic social traffic is built. The short story: big, on-topic social accounts sharing your content is vital. Learn More: A Modern Social Strategy.

CPO 40

CPO Curation Outreach SEO 40

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Engage: Interact with prospects across channels, including email, social, onsite, and paid.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Engage: Interact with prospects across channels, including email, social, onsite, and paid.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

RebelMouse

APRIL 18, 2019

Our full-stack tech solution is designed to optimize content for site, search, and social so your team's strategy is set up for success with every publish. If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

Our full-stack tech solution is designed to optimize content for site, search, and social so your team's strategy is set up for success with every publish. If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

CMS Development 40

CMS Development Product CPO Buzz 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. For example, native ad channels are fairly intuitive and reduce the barrier to entry for paid social advertising. Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Hubspot

JANUARY 11, 2013

We need to update our social media accounts, publish blog posts, and create lead generating content. For my CTA, I'm going to poll what social network is people's favorite rather than which cookie. Now I'm going to use the Shape tool to add small, rounded rectangles under each social media icon to write the respective icon's name.

Template 28

Template Brand Identity Branding CPO 28

Metadata

JANUARY 8, 2024

So, he pointed out a few tactics you can use—regardless of company size—to build brand awareness: Podcast appearances with industry thought leaders Social media posts from key company stakeholders Brand awareness ads across cost-efficient channels Metadata is all about that last recommendation. We agree with that advice, too.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. The applications of this technology are boundless, and will ultimately result in video being personalized across TV, OTT, and Social on a per-user basis.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM CPO Intent Acquisitions 46

Valasys

APRIL 5, 2019

Integrate customers can now combine demand generation, face-to-face events, social media, and ABM digital advertising into a single platform which helps to solve the inefficiencies that get created due to marketing fragmentation. This marks Integrate’s aggressive strategy to unify all top-of-funnel marketing channels into one platform.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Buffer

NOVEMBER 30, 2020

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. This was a bold move to expand beyond social media marketing and into social customer service. Today marks ten years since I launched the first version of Buffer.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Hubspot

NOVEMBER 7, 2018

Unlike display ads, social media posts, or even print ads, you can’t hop in and change a TV ad without shooting a new ad or at least contacting the network. Share the product on social media? Lastly, set up a filter to track social mentions, press mentions, and general online chatter about your brand or commercial.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Seismic

MAY 11, 2021

When you talk about completely digital, there are numerous engagement channels that have surged in usage, from email and social media to Zoom. When you’re interacting with a client over Zoom or a social channel, what is the best form of engagement? Krish Mantripragada, CPO | Seismic.

Marketing AI 59

Marketing AI Paid Search Agency Companies CPO 59

Webbiquity

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). |Dan

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100