Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Note: I sprinkled in some Google Search ads, too.) After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Marketing Insider Group

AUGUST 5, 2020

Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks. Consumers want instant assistance from businesses and they are becoming unwilling to wait on the phone or for a response via email or even a social media DM. However, automation is actually not that new.

Enterprise Management 354

Enterprise Management Automation Work Management Marketing Management 354

LEADership

NOVEMBER 5, 2013

In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. When it comes to social media, however, optimization and results need to be viewed in a broader perspective. How does this process work?

Social Media 40

Social Media Optimization CPO Media 40

Seismic

OCTOBER 24, 2023

Generative AI will change how GTM teams search and discover content, create content, automate tasks, and advise sellers throughout the buying journey. We need to guard the door and stop doing actions that weaken us — like doom scrolling on social media. Instead, it’s best to enter the storm and do the hard thing.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. He suggests tracking these metrics instead: Branded search volume growth: How often are people searching for your branded terms on Google and other search engines?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Webbiquity

JUNE 6, 2011

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Alex Romanovich – @alexromanovich.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100