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A guide for finding product-market fit

Lenny's Newsletter

As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney. No such guide exists. Nor will one ever exist. Finding PMF is too squishy.

CPO 145
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Gaurav Kachhawa: Looking forward with AI

Martech

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. We were working in AI way before this ChatGPT phenomenon, but it has accelerated everything. Business email address Subscribe Processing.

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Good morning: Are you looking after your metrics?

Martech

An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role.

CPO 109
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IT leaders want more than just B2B e-commerce – they want full digital process automation

Sana Commerce

More and more, IT leaders are searching for solutions that support digital process automation. High costs cut due to digital process automation. Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. IT departments can be profit drivers.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Our more modern understanding of digital automation really started in the 1980s when engineers started to look for ways to automated the entire manufacturing process. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

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Five Tips to Screen Resumes for Hiring as a Business Owner

Webbiquity

Various criteria come into play while screening resumes: not just work experience and education but also certifications, keywords, even the use of specific verbs. For example, a candidate who previously worked for a direct competitor would be preferred over one with only marginally relevant industry experience. Based on this data.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers. A good CPO is different for every company and should be based on your unit economics.