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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a young person in technology, we often believe the product creates the value of an organization. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

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A guide for finding product-market fit

Lenny's Newsletter

It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. We had teenagers but not adults.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

The more important thing, actually, is to find something that you are personally passionate about, because any good company takes a long time to build. Back then, I tended to be a shiny-object person, so left to my own devices, my natural inclination was just to go find all the shiny objects on the surface. Art by Natalie Harney.

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The Ultimate Guide to TV Ads

Hubspot

They give you a chance to be creative and attach a personality to your company or product. Don’t forget to upload your TV ad to YouTube and Vimeo to give your viewers a chance to rewatch and share it on social. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Cons of TV Ads.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

His blog also includes a beautifully written personal account of the night the Berlin Wall fell. His personal blog focuses on strategic marketing, communication and values in today’s market. Mark personally drives his many conferences on communications and social media. Andres Silva A. – @andressilvaa.

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