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How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really. But it worked.”

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Five Tips to Screen Resumes for Hiring as a Business Owner

Webbiquity

It can even analyze their public social media profiles to enrich their applications (which may sound a bit Orwellian, but can potentially help prevent a bad hire). Put shortlisted candidates to an online test. Give online tests to candidates before selecting them for the interview round. Look for common red flags.

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5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. When it comes to social media, however, optimization and results need to be viewed in a broader perspective. How does this process work?

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The Ultimate Guide to TV Ads

Hubspot

Unlike display ads, social media posts, or even print ads, you can’t hop in and change a TV ad without shooting a new ad or at least contacting the network. Share the product on social media? Lastly, set up a filter to track social mentions, press mentions, and general online chatter about your brand or commercial.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. |Dan Contributor to the Social Media Marketing Magazine – B2B Column.

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