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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

engineering manager, social media manager) Pain point you’re solving (e.g. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney. Some had more, but no one had fewer. and in 120 other countries.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Consumers want instant assistance from businesses and they are becoming unwilling to wait on the phone or for a response via email or even a social media DM. It allows small businesses and startups to offer customers a better UX with personalized experiences and automated communication for lead nurturing.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

In a previous article, Liam touched on how early-stage startups can (and should) create brand awareness. Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads. We couldn’t agree more, Liam. Want to learn more about Metadata?

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Reflecting on 10 Years of Building Buffer

Buffer

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. One of the things that inspired me to launch earlier than I may have otherwise, was an initiative someone started on Hacker News called November Startup Sprint. Read my thoughts.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

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