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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

And before that he created and co-founded the popular marketing automation software Marketo. The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase. Needless to say, he has some serious street cred in B2B tech.). www.demandbase.com/jon-miller.

CPO 71
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Good morning: Are you looking after your metrics?

Martech

He brings an impressive resume of product roles in marketing technology having worked with Sprout Social, Bizible, Marketo and Adobe, and most recently with Google where was Director of Product. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. What we’re reading.

CPO 100
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The ROI of Events: What You Should be Measuring

Adobe Experience Cloud Blog

Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO). The ROI of Events: What You Should be Measuring was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

ROI 48
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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

Jon Miller is the CPO at Demandbase. Miller, previously the Co-Founder at Engagio and Marketo, has been in the B2B marketing automation space for a long time. He added that the new, post-COVID world has also changed how customers will engage in the combination of physical and digital now and in the future.