Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Martech Advisor

FEBRUARY 14, 2020

This year, Galentine's Day gained popularity, and Twitter saw much love and support for the women friendship day celebrated on February 13. Celebrities, publishing houses, organizations, and media channels also took to Twitter to celebrate women's friendships and sisterhood. 😈 [link] pic.twitter.com/igUaURqOHq.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Martech Advisor

JANUARY 28, 2020

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Tell us on LinkedIn , Facebook , or Twitter. Prioritizing Customer Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Create value for your LinkedIn connections by (a) Creating a meaningful and relevant About page—don’t copy and paste from your website! (c)

Social Media 40

Social Media Optimization CPO Media 40

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100