Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. And on Spotify.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Metadata

SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Before meeting Joe, I’d lost faith in lead gen. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Contently

JANUARY 12, 2017

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. For years, Facebook has denied that it’s a media company.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Some of the videos actually exist in YouTube.

Startups 52

Startups Work Management CPO Enterprise Management 52

Hubspot

NOVEMBER 7, 2018

The last step in planning your ad is figuring out how your viewers will become visitors, leads, and customers — and how you will track this. While you can’t pinpoint direct leads or customers from your campaign in this way, you can at least track a general peak (or valley) effect from your TV ads. How will you measure this engagement?

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. Last month alone we got 38,000 new, inbound leads to feed to our sales team.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100