Metadata

SEPTEMBER 28, 2023

I began working for Armorblox in 2019, and my job was to drive pipeline. If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” I work for them now, so you can also probably guess how those six months went. Your CPL or CPO after a few campaigns are just your benchmarks. It was dead to me.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

DECEMBER 5, 2023

Once you push your experiments to the channels, Metadata’s optimizer figures out which experiments are working, stops the ones that aren’t via auto-pause, and shifts any remaining spend to what’s moving the needle. Roll up your sleeves It’s almost time to launch some experiments, but there’s a bit of dirty work to do first.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

SendX

NOVEMBER 8, 2019

Given that you’ve got very limited real estate to work with here, it’s also vital you choose the right type of words. According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Hubspot

JANUARY 11, 2013

So, let's figure out how to do that CTA design work ourselves, and have it still look amazing. I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs!

Template 28

Template Brand Identity Branding CPO 28

Hubspot

NOVEMBER 7, 2018

If you sell products for stay-at-home moms, you might run your ad during the day; if you’re advertising a service for working parents, you might run it during nighttime programs. Start with your big idea (as defined above) and work from there. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.”

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100