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Is paid social advertising still worth it in 2023?

Metadata

I began working for Armorblox in 2019, and my job was to drive pipeline. If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” I work for them now, so you can also probably guess how those six months went. Your CPL or CPO after a few campaigns are just your benchmarks. It was dead to me.

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The Ultimate Guide to TV Ads

Hubspot

Companies took advantage of the boost in viewership with sponsored programs , which is when a brand pays for shows to exclusively showcase their products or air their commercials. Some brands were bold, such as Winston Cigarettes using the G-rated Flintstones characters to promote their products. Product placement was also revived.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

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