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Is paid social advertising still worth it in 2023?

Metadata

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.

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Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Metadata

Because Metadata integrates with CRMs like Salesforce and HubSpot , you can move beyond vanity metrics and optimize toward what’s actually driving your bottom line. Long story short, Metadata chases what matters—pipeline and revenue—a goal that the native ad channels just can’t achieve.

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Email Open Rates Best Practices

SendX

According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.

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7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. 5) Wells Fargo.

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The Ultimate Guide to TV Ads

Hubspot

In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Consider giving your commercial a specific title and hashtag to make it easier for your audience to talk about it. Don’t forget to upload your TV ad to YouTube and Vimeo to give your viewers a chance to rewatch and share it on social.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. .&#

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