Lenny's Newsletter

AUGUST 29, 2023

Okay, now let’s help businesses provide benefits. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney. Slowly, we expanded to where we felt ready. Let’s begin to serve hourly employees.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Metadata

SEPTEMBER 28, 2023

If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. He said, “Abdallah, give Metadata six months. It’s too risky.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Marketing Insider Group

AUGUST 5, 2020

So, establishing this recognition with automatic retargeting is going to help boost conversions. Helps Meet Customers’ Expectations. Automated live chats can instantly answer common questions, solve problems, and connect customers with the right “real” person if they need further help. Improves Personalization.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Buffer

JANUARY 6, 2021

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. Buffer’s mission is to provide essential tools to help small businesses get off the ground and grow. Several of my peers revealed that they’d had a long ‘crush on Buffer’ once they learned that I joined you as your CPO.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Liveintent

MARCH 9, 2021

With Mano at the helm of our Product team, we’ll continue to help brands predict the email address associated with a device or browser independent of third-party cookies , helping publishers receive the revenue they deserve now and in the future. ” – Mano Pillai, CPO, LiveIntent. Welcome to the team, Mano!

CPO 62

CPO Product Mobile Advertising API 62

Metadata

DECEMBER 5, 2023

We’re ready to help with that when you are. Long story short, Metadata chases what matters—pipeline and revenue—a goal that the native ad channels just can’t achieve. The post Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments appeared first on metadata.io.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Webbiquity

JUNE 8, 2020

If you’re hiring, here are five tips that can help you screen resumes more productively and effectively. An Applicant Tracking System (ATS) can help solve this volume problem. Administering a simple online skill test before interviewing prospective candidates can help you weed out under-qualified candidates.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Promote a Culture of Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

SmartBug Media

DECEMBER 5, 2022

Chief people officer (CPO). I just shared a few situations that help professionals find their way into the C-suite, but let’s dig a little deeper. At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief operating officer (COO). Chief financial officer (CFO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Buffer

APRIL 26, 2021

He’s lead Product excellently, introduced new processes and alignment, and put things in a fantastic place for Maria , our CPO , to come and take us to a new level. VP of Design is not a role we previously had at Buffer, and in these first few months, it has felt completely natural and highly impactful.

Design 52

Design CPO Word of Mouth Impressions 52

ClickZ

OCTOBER 9, 2019

Bynder provides a suite of tools to help organizations create, manage, and control their branded content. The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. Source: Bynder. They’re a global company with over 350 employees in 7 countries.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Engagio

MAY 23, 2023

AI Reason 8 Customer Support: Demandbase Provides excellent customer support, ensuring that customers have access to the help they need when they need it. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Seismic

DECEMBER 20, 2021

We couldn’t help ourselves – ’Tis the season! In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. Learn how their human touch is helping to extend the reach of corporate brands on social media.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Nuvi

DECEMBER 16, 2021

December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). I joined Reputation five years ago because I believed in its mission to help turn all company feedback into action. SAN RAMON, Calif.

Promotion 40

Promotion CPO Product Lead Scoring 40

Martech Advisor

FEBRUARY 14, 2020

Pip & Nut has been successful in crafting an experience that adds a personal touch and helps every couple make a difference in the lives of people who are facing a food crisis. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Valentine's Day marks a perfect opportunity to spread love to people who need help.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Seismic

OCTOBER 24, 2023

We invested more in our customer success, research, and development efforts to ensure that our teams have the resources they need to help customers drive transformation and hit growth goals. It will also help leaders connect the dots of how your enablement efforts contributed to business outcomes.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Seismic

OCTOBER 25, 2022

It’s purpose-built to help enablement teams define their strategies, plan initiatives, and iterate based on real revenue and efficiency insights. Enablement Planner helps enablement practitioners: Take action on stale or underperforming content directly within their Library. That’s where Seismic Enablement Planner comes in.

Planning 52

Planning CPO Content Training 52

Choozle

MARCH 27, 2019

While technology did help us streamline the in-person experience, we had a few remote participants, and the experience did not translate as well for them. One of my favorite entrepreneurship books is Rob Fitzpatrick’s The Mom Test , which helps you understand how to ask the right questions to get authentic validation, even from your mom.

CPO 49

CPO Validation Bandwidth Design 49

Marketing Graham

JUNE 1, 2022

We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. Sticking with the example of InitialE, we decided the core message was how our app could help them manage a hybrid workforce during rapid growth. We didn’t. CTO: Founder, new CTO role.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. The data hub enables companies to ingest and export data from and across various systems and is designed to manage not just customer data, but also activity data and workforce data.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Sana Commerce

JULY 7, 2022

There’s quite a lot at stake when deciding on a solution that will help your B2B business move into the future with a web store. Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. B2B e-commerce is no exception to that rule.

Work Management 52

Work Management Marketing Management Process Automation 52

RebelMouse

APRIL 18, 2019

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe in empowering you and your teams with the data that helps you understand how your content is performing across all platforms. We want to help spread the ideas that are worth spreading.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe in empowering you and your teams with the data that helps you understand how your content is performing across all platforms. We want to help spread the ideas that are worth spreading.

CPO 40

CPO Curation Outreach SEO 40

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. Provide them the relevant content that communicates compelling messages — and then help them put it all into practice through exercises and role-plays. It belongs to the head of sales.

CPO 34

CPO Best Practices Lock-In CMO 34

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. What kind of results can you expect and how you will measure the value?

Social Media 40

Social Media Optimization CPO Media 40

Adobe Experience Cloud Blog

JANUARY 8, 2013

Always remember, you must measure things not just because they are measurable, but because they will guide you toward the decisions needed to help improve company profitability. But by answering these questions you can iterate and try again. With this understanding, you can evolve your mix of tactics each time you put on or sponsor an event.

ROI 48

ROI CPO Allocation Event Marketing 48

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). They’re still helpful because they ensure you’re on track.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. The antidote, in our eyes, is obvious: let’s help marketer prove the value of ABM, by shining a light further up in the marketing funnel. How are these higher-funnel activities actually driving business?

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Lenny's Newsletter

AUGUST 8, 2023

Even if you’re not building a B2B startup right now, you’ll find inspiration, new ideas, and frameworks that will help you with the product you’re building right now. Also, here’s my take on what makes a venture-scale idea , and a guide to help you think through your market size. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Lenny's Newsletter

AUGUST 15, 2023

It really helped refine that idea. Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. We had like 110 pages of notes or something in those two or three-ish weeks. More than half of people just started cursing and being really upset.

Validation 52

Validation Startups CPO B2B 52

Mereo

DECEMBER 21, 2023

Marketing should help with stories and references throughout the sales journey. The sales team benefited from in-depth insight and interaction with the product teams and was able to help marketing hone sales tools and assets as a deliberate part of the sessions.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

JANUARY 27, 2021

In the case of Trillium Software, the leadership engaged Mereo’s expertise to help develop and validate their solution strategy. A third-party expert can help you avoid office politics, individual biases and oversights. If you do not believe me, I will direct you to the Airbus 380 case study once more.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88