Remove sales
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

CPO 144
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Gaurav Kachhawa: Looking forward with AI

Martech

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. If it’s a bank or an insurance company, they’re saying, “I have sales staff everywhere. Those are not necessarily going to come from Microsoft or Google because they don’t have those deep vertical things.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

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Is paid social advertising still worth it in 2023?

Metadata

Note: I sprinkled in some Google Search ads, too.) Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake.

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Email Open Rates Best Practices

SendX

Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. By sales funnel placement f. Here’s how. By business size d.

Open Rate 257
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Seismic Shift ’22: Highlights from day one

Seismic

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52
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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

The CEO of Gong experienced the pain of being unable to understand what was going wrong within the sales process at his previous company: “Amit, now my co-founder, ran a company in the BI space called Sisense. He ran into a problem—when sales didn’t work well—and it was very hard to understand why.