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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

CPO 146
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Is paid social advertising still worth it in 2023?

Metadata

Note: I sprinkled in some Google Search ads, too.) After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. It was dead to me.

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Good morning: Are you looking after your metrics?

Martech

But performance is still measured in terms of qualified leads. He brings an impressive resume of product roles in marketing technology having worked with Sprout Social, Bizible, Marketo and Adobe, and most recently with Google where was Director of Product. There’s a disconnect here. What we’re reading.

CPO 105
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Reputation Promotes Pranav Desai to Chief Product Officer

Nuvi

. – December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). In this role, Desai will continue to lead Reputation’s product organization, focusing on long-term product strategies and growth initiatives.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. To build trust, be transparent with how you collect and manage customer data. Prioritizing Customer Data Privacy.

Privacy 99
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Email Open Rates Best Practices

SendX

These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. According to analysis from sales and lead gen expert Alex Berman, Google launched a stealth update at the beginning of 2019, leading to more emails being marked as spam.

Open Rate 283
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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. What’s the problem with these metrics?