Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Lenny's Newsletter

SEPTEMBER 12, 2023

It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. We had teenagers but not adults.

CPO 145

CPO Product Work Management Enterprise Management 145

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 It’s too risky.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. .” Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Webbiquity

JUNE 6, 2011

According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. Mike Volpe – @mvolpe.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100