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How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

B2B marketers have a major content ROI problem. Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Almost everything we create is diametrically opposed with the way buyers actually behave.

ROI 52
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Should there be an ROI on relationships? Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies.

Twitter 100