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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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JANUARY 8, 2024

According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads. Want to learn more about Metadata? Schedule a demo today.

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The 2011 #Nifty50 Top Twitter Men Reprise

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JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. According to Tom Grant , Ph.D,

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