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How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

B2B marketers have a major content ROI problem. Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Almost everything we create is diametrically opposed with the way buyers actually behave.

ROI 52
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Should there be an ROI on relationships? It takes a community to build a community. Now you may wonder, “ How do we build a community?

Twitter 100