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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

Mereo

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. A main driver for change: Forrester has found that highly aligned companies grow 19% faster, while being 15% more profitable. This issue cannot be left unsolved for many reasons.

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5 PROVEN BUSINESS DEVELOPMENT TECHNIQUES TO IMPROVE SALES RESULTS

Mereo

According to a Forrester Research study, 71% of buyers said that client value stories carried the most weight in creating credibility of the seller, yet 78% of executive buyers say salespeople don’t provide relevant client examples. Back it up.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads. Want to learn more about Metadata? Schedule a demo today.

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How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021. We need more data.

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Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth

PathFactory

The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. To get a better picture, let’s take a look at an example by Nick Edouard, Co-Founder, and CPO of PathFactory, of how B2C platforms use personalization to create superior experiences: “There’s something familiar about logging into today’s leading consumer platforms.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship.

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