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How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

B2B marketers have a major content ROI problem. An audience that wouldn’t think twice about handing over their email address in exchange for our latest whitepaper. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021. We need more data. A lot more.

ROI 52
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Should there be an ROI on relationships? Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies.

Twitter 100