Seismic

OCTOBER 24, 2023

Over the past year, they’ve had to do more with less resources, pivot quickly, and transform the way things are done within their organizations. Last year, we defined four requirements for effective transformational enablement: plan, enable, engage, and improve. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Seismic

OCTOBER 25, 2022

The insights from your efforts then empower you to plan more effective enablement programs that drive even better sales outcomes. Information is the cornerstone of every organization. And as organizations grow they continue to collect more and more information and add new tools that further silo information. Register here !

Planning 52

Planning CPO Content Training 52

Sana Commerce

JULY 7, 2022

Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. Pretorius highlighted how SaaS solutions especially are able to lower his organization’s TCO by automating B2B e-commerce processes that once consumed much time and labor. Get the full report.

Work Management 52

Work Management Marketing Management Process Automation 52

Allocadia

JUNE 13, 2019

In the 4th annual State of Pipeline Marketing Survey , over 400 B2B marketers shared how they build growth for their organization through pipeline marketing methodology which impacts the entire funnel rather than only top of funnel customers. of respondents said their departments are still seen as cost centers within their organization.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Bourne reiterated trends such as the increased move to digital, open platform and effective use of data as common themes involved in conversations with partners.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Allocadia

OCTOBER 4, 2018

In the 4th annual State of Pipeline Marketing Survey , over 400 B2B marketers shared how they build growth for their organization through pipeline marketing methodology which impacts the entire funnel rather than only top of funnel customers. of respondents said their departments are still seen as cost centers within their organization.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul.

Trends 53

Trends Video Marketing CPO Allocation 53

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. I have picked the top 5 channels proven to be most effective for B2B marketing—let’s look at some ways to optimize these for better results: 1.

Social Media 40

Social Media Optimization CPO Media 40

Mereo

DECEMBER 21, 2023

This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes. They need a clear line of sight from the product teams to enable effective investments and launch programs. Yet some trends signify movement in the right direction.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

NOVEMBER 15, 2023

Like a number of our clients, they are moving towards a stronger sales-led oriented culture, recognizing the benefit of higher growth rates across all parts of the organization. A poorly-structured organization threatens your revenue potential. We immediately saw the benefit of their doing so and gladly helped.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Mereo

JANUARY 27, 2021

How do you avoid putting your business’ fortunes into a strategy that the organization lacks the capability to execute successfully? Imagine in our current market context: Companies have suddenly needed to interact virtually — and many selling organizations may face the requirement to deliver solutions differently.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

Mereo

MARCH 24, 2022

A glimmer of opportunity comes from that same CSO Insights research: 90% of buyers are willing to engage salespeople earlier in the process if a selling organization can deliver more value by means of: Sharing new insights and information. Supporting a buying decision that is risky for the buyer or organization. Connect the dots.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Mereo

SEPTEMBER 15, 2022

In many ways, PLG aligns with a number of key product management strategies and practices the leading B2B organizations follow. PLG puts a spotlight on effective governance , which becomes even more critical in this approach. PLG is not effective without satisfied buyers and clients advocating for your solution. WHAT PLG IS.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Seismic

OCTOBER 26, 2022

There’s also a war for talent which means that organizations need to effectively onboard more reps, faster. Doug added that “enablement is what drives the change and transformation that your organization is asking you to make.” Those were his opening words when Seismic CPO Krish Mantripragada took the stage.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. And third, especially in transitional organizations, marketers still need to tie together inbound demand with ABM strategy as part of their revenue story. How are these higher-funnel activities actually driving business?

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Mereo

JANUARY 6, 2022

Others are calling on us for advice about their next move to new leadership roles at different organizations. These retention bonuses — while effective in the moment in both retaining employees while not permanently raising salaries — was a one-off benefit that may very well have lost its flame of efficacy. How should you respond?

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Lenny's Newsletter

AUGUST 15, 2023

The reason why it’s different is because it’s organic and it’s local,’ and then the person says, ‘Oh yeah, that’s cool.’ Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked.

Validation 52

Validation Startups CPO B2B 52

Lenny's Newsletter

AUGUST 8, 2023

I was on sabbatical doing nothing, learning deep learning, so we figured: let’s try to come up with a system that takes the stuff from salespeople’s heads, captures the information, and gives visibility and guidance to the rest of the organization.” Art by Natalie Harney. could actually be a big deal.

Startups 52

Startups Work Management CPO Enterprise Management 52

ClickZ

OCTOBER 27, 2020

The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Jon Miller is the CPO at Demandbase. Miller agrees that while a holistic approach is effective at the highest level, marketing automation talent is scarce.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

PathFactory

JUNE 24, 2021

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. For marketers to effectively deploy content intelligence, a centralized and streamlined content engine is key. We need more data. A lot more.

ROI 52

ROI Top of Funnel Forrester CPO 52

Buffer

NOVEMBER 30, 2020

In 2015, after reading Reinventing Organizations , the entire team voted and agreed to become self-managed. That’s when burnout hit me, and I felt unable to function effectively. More recently, I’ve been focused on finding ways to separate exit from liquidity for myself and the whole team. 2015: Exploring self-management.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Seismic

MAY 11, 2021

Your organization has a lot of best practices and institutional knowledge—has accumulated great insights from past experiences and based on that, has devised best practices and core competencies in several areas. Krish Mantripragada, CPO | Seismic. There may be great success, but there’s always something to improve upon.

Marketing AI 59

Marketing AI Paid Search Agency Companies CPO 59