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How To Measure Paid Media ROI (ROAS)

bizible

Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. Cost Per Opportunity (CPO). Even though it generated fewer clicks and fewer leads, it generated twice as many sales opportunities, and therefore, had half as high of a cost per opportunity ($200 CPO compared to $400 CPO). Cost Per Lead (CPL). Revenue Per Lead.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Award recipients who wish to display the #Nifty50 badge on their own site may do so by clicking here. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. According to Tom Grant , Ph.D,

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Award recipients who wish to display the #Nifty50 badge on their own site may do so by clicking here. These men are indeed using Twitter to rewire and reorient the Web.  But, by no means, is this list complete. It takes a community to build a community. Adam L.