Lenny's Newsletter

SEPTEMBER 12, 2023

As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” From a working product to feeling PMF typically took 9-18 months. The group that you haven’t achieved product-market fit with is the one you really want to target.

CPO 145

CPO Product Work Management Enterprise Management 145

Metadata

SEPTEMBER 28, 2023

I began working for Armorblox in 2019, and my job was to drive pipeline. If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” I work for them now, so you can also probably guess how those six months went. Your CPL or CPO after a few campaigns are just your benchmarks. It was dead to me.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Hubspot

NOVEMBER 7, 2018

Think different. As for the bolder brands, they soon learned that targeting their messages to the right audience was the better, more profitable practice. Bounty targeted restaurateurs and food lovers with their microwave-specific towels. TV ads can’t be targeted like other marketing channels. Just do it. Pros of TV Ads.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100