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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Here are five practices to help you safeguard customer data and build customer trust and loyalty. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” 45% are unsure about how companies use their data.

Privacy 99
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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Valentine’s Day, February 14, is a day to celebrate love, and brands get creative to engage customers and appeal to their emotions. Customers can create their personalized version of peanut or almond butter jars. They can also create custom love notes by an on-site calligrapher and take home a Love Lab goody bag.

Campaigns 105
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

Twitter 100