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Is paid social advertising still worth it in 2023?

Metadata

Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. My next move? I hired an agency. I was okay admitting that.

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Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Metadata

And…what if I told you we have native customer data to prove it. Here’s the ROI on $80M of spend by Metadata customers running experiments Here’s a bold claim we’re proud to stand by: our customers reap the benefits of paid ad experimentation no matter how many experiments they run. It’s not luck—it’s science. 101-500 4.3X

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Email Open Rates Best Practices

SendX

That’s because B2C cold callers know that potential customers are most likely to be home in the evening. According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. Optimize the timing of your emails Got a landline?

Open Rate 283
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7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. 5) Wells Fargo.

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The Ultimate Guide to TV Ads

Hubspot

How will customers engage with your TV ad? The last step in planning your ad is figuring out how your viewers will become visitors, leads, and customers — and how you will track this. One way to engage your audience and measure your campaign effect is by providing a vanity URL, which is a simple URL customized for your ad.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile). Danny Brown – @DannyBrown.

Twitter 100