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Your Solution Strategy Is Desperate for Validation

Mereo

How can you take into consideration both customer- and market-driven inputs for a balanced approach ? Does the customer base understand the solutions and have a desire to adopt their new delivery? Strategic Importance to the Customer: The solution addresses the strategic business imperative or initiative of the customer.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. 40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. About 20% were solo founders.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile). Danny Brown – @DannyBrown.

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