Remove customer
article thumbnail

How to calculate cost per order (CPO) for B2B web stores

Sana Commerce

There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? Definition of cost per order in B2B Cost per order (CPO) is simply your total costs over time divided by your total number of orders over that same period.

CPO 52
article thumbnail

How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Where to find Nilan Peiris: • Twitter/X: [link] • LinkedIn: [link] Where to find Lenny: • Newsletter: [link] • Twitter/X: [link] • LinkedIn: [link] In this episode, we cover: (00:00) Nilan’s background (03:27) A brief overview of Wise (06:11) How word of mouth is measured (07:56) Why Wise leaned into WOM (10:21) (..)

article thumbnail

How to identify your ideal customer profile (ICP)

Lenny's Newsletter

Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. Art by Natalie Harney. We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) .”

article thumbnail

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Otherwise, it’s disconnected and, as we all know, disconnected experiences aren’t a good customer experience.” The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase. ” Offsite SEO: Building a brand today.

article thumbnail

Building for Customer Value: Why and How Demandbase Uses Alpha/Beta Releases

Engagio

Here’s a peek at how we do alpha and beta releases at Demandbase from CPO Brewster Stanislaw. . The post Building for Customer Value: Why and How Demandbase Uses Alpha/Beta Releases appeared first on Demandbase.

article thumbnail

A guide for finding product-market fit

Lenny's Newsletter

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

CPO 145