Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead. ” Images vs videos. How long should your video be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead. ” Images vs videos. How long should your video be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Webbiquity

JUNE 6, 2011

He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100