Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth
PathFactory
FEBRUARY 19, 2020
The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. To get a better picture, let’s take a look at an example by Nick Edouard, Co-Founder, and CPO of PathFactory, of how B2C platforms use personalization to create superior experiences: “There’s something familiar about logging into today’s leading consumer platforms.
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