Digital B2B Marketing

MARCH 7, 2013

Ok, here are how the numbers work out for different banner approaches targeting enterprise B2B audiences. Welcome ads (those ads that interrupt you on the way to a page) and clickable site skins will dramatically improve your click rate, although visitors will have a higher bounce rate and your CPM will increase dramatically as well.

Banners 100

Banners B2B Marketing Marketing Qualified Leads Leads 100

Digital B2B Marketing

OCTOBER 23, 2012

With their reputation as a site for reaching a business audience, they will command a premium CPM. If LinkedIn worked well for you six months ago, it doesn’t mean anything today. Similarly, if LinkedIn hasn’t worked in the past, consider another test. In short, LinkedIn now has a publishing and advertising business.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

OCTOBER 15, 2013

Alternatively, check out the work BlitzMetrics is doing for some B2B marketers. On sites like Reddit and StumbleUpon, your traditional content may be unwelcome and your form simply won’t work. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. StumbleUpon Paid Discovery.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPN : Cost per Name.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

JANUARY 22, 2014

In their view, that’s not the way advertising works. There is no reach and frequency, no quintiles in planning and no new low-cost per point (or CPM for digital folks) that points to their efficiency. But distributing credible persuasive content that changes people’s perspectives? But its well past time for this to change.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100