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[IAB Report] Publisher Profitability: Thinking Beyond CPM

Outbrain

As we discuss in IAB’s latest report, Short-Term vs. Long-term Profitability: A Guide to Managing a Publishers’ Revenue Goals Without Sacrificing User Experience, companies are working to navigate this ever-changing landscape. Throughout the process, many are finding that shifting focus to the consumer journey is leading to incremental gains.

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CPM, CPC, CPA, WTF? A guide to setting campaign objectives

Choozle

I’ve said it before and I’ll say it again—the ad tech industry is infamous for its buzzwords, letters that actually mean words, words that don’t make sense, processes that are as complicated as they sound, and… you get the point. CPM, CPC, CPA, CTR, WTF? Deciding between CPM, CPC, CPA, and CTR.

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New YouTube ad package helps brands capture cultural, sports moments

Martech

How it works. Advertisers adopting Video Reach Campaigns with in-stream, in-feed, and Shorts saw the campaigns deliver 54% more reach at a 42% lower CPM compared to in-stream only. Business email address Subscribe Processing. Using, AI, YouTube can identify popular videos around cultural moments. Get MarTech! In your inbox.

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How one tech company is doing marketing without cookies

Martech

What they didn’t expect While the Sentry team had a pretty good idea of how the loss of cookies would affect their technology, they didn’t understand all the ways it would affect working with the rest of the digital world. At the same time, they realized prospecting for customers with display ads wasn’t working out for them.

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PSA campaign gets impressive results from new adtech

Martech

The pro-bono effort is the work of digital advertising platform GumGum. In-Video is priced on a rate card CPM basis. If it works, then there’s a potential for the kind of brand connection only seen in NASCAR and podcast sponsorships. Business email address Subscribe Processing. Business email address Subscribe Processing.

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Understanding the Basics of Bid Shading

QuanticMind

It was an industry-wide move largely dictated by increasing calls for greater transparency into the bidding process and reduced operational complexity. While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM).

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PSA campaign gets impressive results from new adtech

Martech

The pro-bono effort is the work of digital advertising platform GumGum. In-Video is priced on a rate card CPM basis. If it works, then there’s a potential for the kind of brand connection only seen in NASCAR and podcast sponsorships. Business email address Subscribe Processing. Business email address Subscribe Processing.