[IAB Report] Publisher Profitability: Thinking Beyond CPM
Outbrain
FEBRUARY 4, 2020
As we discuss in IAB’s latest report, Short-Term vs. Long-term Profitability: A Guide to Managing a Publishers’ Revenue Goals Without Sacrificing User Experience, companies are working to navigate this ever-changing landscape. Throughout the process, many are finding that shifting focus to the consumer journey is leading to incremental gains.
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