Digital B2B Marketing

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Banners Don’t Drive Leads in B2B Marketing

Digital B2B Marketing

Welcome ads (those ads that interrupt you on the way to a page) and clickable site skins will dramatically improve your click rate, although visitors will have a higher bounce rate and your CPM will increase dramatically as well. Share this post with every B2B marketer or media sales rep that needs to see it. Do you agree?

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LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. With their reputation as a site for reaching a business audience, they will command a premium CPM. As a publisher, LinkedIn will be able to significantly increase pageviews.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Content Media content distribution Native Advertising social advertising' Start incorporating content into your advertising. After all, content tells your story better than any creative execution can, right?

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Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

What happens when you survey 50 media buyers? You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. The majority of media buyers are doomed. Why Media Buyers Don’t Like Twitter.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions.