What Is Lead Generation in 2019
Albacross
APRIL 24, 2019
Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying per mile (one thousand impressions), then that’s CPM. CPM = Cost / (Impressions/1000). All things being equal, the lower your CPC and CPM, the better. CPC and CPM aside, you should also be tracking your Cost Per Lead. Hoot Suite. Cost Per Lead.
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