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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. Cost-Per-Mile Cost-Per-Mile, or CPM, refers to how much you’re paying to reach 1000 people with your ad. Image Source: ironSource Improving your CPM is all about getting more impressions for less money.

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What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes. What Is Cost Per Mile or CPM?

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[IAB Report] Publisher Profitability: Thinking Beyond CPM

Outbrain

Throughout the process, many are finding that shifting focus to the consumer journey is leading to incremental gains. Our core partnership stance is not simply maximizing CPMs, rather, it’s balancing the need for the highest-possible revenue with a softer touch on guiding consumers through a holistic journey to long-term loyalty.

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LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis

Bionic

Cost LinkedIn took the lead with almost double the impressions (32,658) compared to Google Ads (17,218). The Cost per 1000 Impressions (CPM) on LinkedIn was $256.20, significantly lower than Google Ads’ CPM of $506.46. However, it’s not just about quantity.

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How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

This resonance can lead to a lower cost per engagement, as users feel a genuine connection with the content. Audience targeting A precise and well-defined target audience can lead to lower costs. Say you’re promoting a new line of locally inspired sneakers. Conversely, broad or highly competitive audiences can drive up ad costs.

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Why B2B Marketers Should Try CTV Advertising

Biznology

Lower CPM rates overall. CPM rates on CTV are higher, to be sure. Not to mention the cost—and quality—per lead. B2B marketers typically evaluate media on response metrics like cost-per-lead and conversion rates. You can track site visits and form fills straight back to the CTV impression. The medium of the future.