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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

DECEMBER 21, 2010

Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility. Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in.

Cost Per Thousand 28
Cost Per Thousand Email Marketing CPM Privacy Policies 28
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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

FEBRUARY 17, 2012

CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. 25 per email address.

Cost Per Thousand 28
Cost Per Thousand Email Marketing CPM Opt-out 28
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