CPM - B2B Marketing Zone

Banners Don’t Drive Leads in B2B Marketing

Digital B2B Marketing

MARCH 7, 2013

Ok, here are how the numbers work out for different banner approaches targeting enterprise B2B audiences. Welcome ads (those ads that interrupt you on the way to a page) and clickable site skins will dramatically improve your click rate, although visitors will have a higher bounce rate and your CPM will increase dramatically as well.

Banners

Banners B2B Marketing Leads Lead

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPN : Cost per Name.

Paid Content

Paid Content Lead Ranking Cost Per Click Cost per Lead

B2B Marketing Zone

Digital B2B Marketing

Banners Don’t Drive Leads in B2B Marketing

42 B2B Marketing Acronyms and Abbreviations

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