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Digital B2B Marketing

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Banners Don’t Drive Leads in B2B Marketing

Digital B2B Marketing

Welcome ads (those ads that interrupt you on the way to a page) and clickable site skins will dramatically improve your click rate, although visitors will have a higher bounce rate and your CPM will increase dramatically as well. If you need help identifying alternatives, you can send me an email. Do you agree?

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. If so, add it to the comments (and please define it!)