Terminus

JANUARY 31, 2023

With lower ad fraud and cost-per-mille (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns. “Ad It uncovers trends in ad copy, creative, format and channel strategies that maximize revenue impact. Ad spend is always one of the largest line items for CMOs.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

With lower ad fraud and cost-per-mille (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns. “Ad It uncovers trends in ad copy, creative, format and channel strategies that maximize revenue impact. Ad spend is always one of the largest line items for CMOs.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

Martech Advisor

OCTOBER 15, 2019

Other sources indicate that nearly 50% of marketers will adopt AI and machine learning in 2019 alone, meaning AI could be one of the largest marketing trends this holiday season. In 2018, 15% of organizations were using AI, but 31% said they were likely to begin using it within the next year.

Marketing AI 61

Marketing AI Purchase Paid Search Agency Mobile Advertising 61

B2B Marketing Savvy

SEPTEMBER 15, 2009

Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies. This includes ad exchanges, networks, & DSPs.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

chiefmartech

SEPTEMBER 26, 2017

One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. The classifications matter less than the trend line. Simply put, the number of middlemen and amount of friction makes it ripe for blockchain-based disruption. For every $1 a brand invests in advertising, they only get $.44

Paid Search Agency 105

Paid Search Agency Classified Ads Budget Programs Ad Exchange 105

Buzz Marketing for Technology

FEBRUARY 9, 2011

I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. Visible Technologies – Not a “self-service model like Radian6” for enterprise level clients that need more full service and want “actionable decisions based on trends within social data. ANALYTIC AGGREGATORS.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100