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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

As a result, advertisers navigate through a maze of data points scattered across various platforms, each offering only a partial glimpse into the effectiveness of their campaigns. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM). Why Go it Alone?

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Everything You Need to Know About Programmatic Guaranteed

QuanticMind

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.

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Contextual keyword library

Choozle

This tactic comes with a minimal data CPM of $0.42, which is much less expensive than most third-party data segments from the data catalogs and therefore makes this tactic a great fit for campaign budgets of all sizes. It’s worth noting you can use multiple keyword lists per campaign and they are targeted in a hierarchical order.

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How to decide if managed service is right for you

illumin

To effectively decide which option is best for you, managed service or self-serve, it’s first important to understand the differences between the two. Marketers using self-serve can effectively track their campaigns in real-time with maximum control so that they can make changes on the fly.

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What is: eCPM? | Digital advertising metrics

Choozle

CPM, eCPM, CPC —ah, too many similar-sounding acronyms! You might know what CPM means, but what is an eCPM, and how is it different? Simply put, eCPM stands for effective cost per mille (i.e., The e in eCPM stands for effective , which is another way of saying calculated. How is eCPM different than CPM?

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What is private marketplace advertising?

Choozle

Similar to the open exchange, advertisers bid using a cost-per-mille (CPM) model, which allows them to select specific audiences or content that is more valuable to them. Publishers can limit who can access this action and set a minimum CPM (i.e., floor price). Example Deals.

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LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

Content Standard

Data from LinkedIn shows that 79 percent of B2B marketers consider the platform to be an effective source for gaining leads, with 92 percent leveraging it more than any other social media outlet. These are the standards for aligning your LinkedIn goals and KPIs: Awareness: Select CPM to increase brand exposure.