Navigating CTV Advertising: Taking Control in a Fragmented Landscape
Choozle
MARCH 27, 2024
As a result, advertisers navigate through a maze of data points scattered across various platforms, each offering only a partial glimpse into the effectiveness of their campaigns. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM). Why Go it Alone?
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